We warmly welcome you to UX Pakistan 2021, an inclusive conference for design enthusiasts, tech professionals, business executives and public-sector professionals. This year our theme is ‘Designing for Next Billion Us’. This year’s theme celebrates the “US” in “USers,” the community of the next many of us in the global south, who will be contributing to the future of the technological revolution. The spotlight will be on exploring how modern designers and creatives from the Global South and the North can use different lenses for designing for people around us (our friends, families, neighbours, community members, and everyone in between). We plan to highlight a different understanding of local communities, where the focus shifts from “distant foreign users” to “us” to help solve problems and come up with more sustainable, real-world solutions.
The conference will highlight accessible and inclusive design approaches and solutions that are well-grounded in the local context. Together we will explore the approaches to design while empathising with the communities we live in. We will look into the art of creating enriching experiences by connecting technology builders and with the most important aspect of the design process: us. Lastly, we will dive into the process of learning and unlearning involved when designing for resource-constrained and rapidly changing environments.
UX Pakistan is a not-for-profit student-run design conference, organised by the student design society (INDEX) at Lahore University of Management Sciences (LUMS). Over time, UXPakistan has become Pakistan’s largest gathering of design professionals and is being consistently organised from the last five years.
UX Pakistan began with the dream of bridging the gap between students, professionals, and an understanding of human-centred design. UX design has been closely thought to be tied only to digital mediums and being a product of the newer age. UX Pakistan has aims to provide a holistic view of designing truly meaningful user experiences that can take all sorts of digital and non-digital forms.
UX Pakistan aims to provide a platform where ideas, at the intersection of design, technology and business, can be learned, shared, discussed and appreciated. LUMS, being one of the most forward thinking and multidisciplinary universities in Pakistan and with the agenda of “Learning without Borders”, provides an excellent platform for celebrating and supporting the transdisciplinary nature of design, In 2017, we organised Pakistan’s inaugural UX design conference. After observing huge success in the previous years with over 500 participants, UX Pakistan returns in 2021, bigger and better.